MARKETING & SALES
Strengthen your company, discover new opportunities
Acquiring new customers, retaining existing ones and conquering new markets – these goals can only be successfully achieved if customer/market needs are met individually and in the long term. We know the market – let's work together to define new goals for your long-term success!
MARKETING
- Market research
- Internal and external conditions
- Marketing mix
- Competition (SWOT)
- Setting new corporate goals (SMART)
- Deriving strategies (segmentation, customer, competition, sales and growth strategies)
- Implementing measures derived from the marketing mix to achieve the objectives
- Expanding market presence
- Strengthening sales power/competence
- Distinguishing between quantitative and qualitative objectives
- Regular monitoring and adjustment of objectives
- Responding to short-term market changes
SALES
- Customer and order structure
- Sales organization
- Interviews with sales representatives and internal sales staff
- Competitive analysis
- Strategy
- Target customers
- Dealing with customers
- Sales organization/management/leadership
- Compensation
- Introduction of a new compensation model
- Implementation of sales training courses
- Monthly regular meetings